I knew it!

From the Häagen-Dazs entry on Wikipedia:

Contrary to common belief, the name is not European; it is simply two made-up words meant to look European to American eyes. This is known in the marketing industry as foreign branding ... The playful spelling devices in the name invoke the spelling systems used in several European countries. "ä" (an Umlaut) is used in the spelling of German, Finnish, Slovak and Swedish language, doubled vowel letters spell long vowels in Finnish, Dutch, and occasionally German; and zs corresponds to /ʒ/ (as in vision) in Hungarian.

I knew it! Partly because I think someone told me once. Anyway, it's still delicious, but not as delicious as Ben & Jerry's (which, by the way, was named after two real people).